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Photo Card Café Boasts 1700 Percent Growth in Sales for 2007
“It’s completely breathtaking to hear that percentage every time someone mentions it,” said Sara Watterson, president and CEO of PCC. “We’ve worked incredibly hard over the past year and a half to arrive at this success within our company. In such an exciting and competitive industry, PCC is growing and thriving faster than we can keep up with, which is a great problem to have.” In its second year of operation, PCC created an instant preview tool allowing customers to choose from a series of customizable templates and preview their final proof with their own text and photos. Customers can order on the spot. And, PCC is one of the most inexpensive photo card companies online. “We’ve added over 20 new and unique designs to the site that were crafted by various professionals in the industry just this year,” said Sara Hejl, CMO of PCC. “Our recently-added Easter photo greetings are creative and fun avenues to express your wishes to family and friends for the holiday. We’re preparing to preview our upcoming birth announcement, wedding save-the-date and holiday card lines, and are excited about the card choices our customers will have in the coming year.” “The market is unbelievingly large for our type of business,” said Watterson. “We’ve only begun tapping the surface of the photo card and announcement industry. Customers love our unique cards, exceptional customer service and affordable pricing. We will never compromise on these three offerings. This is the reason for our growth last year and our upcoming success in 2008.” About Photo Card Café Photo Card Café began its Web presence in June of 2006. Sara Watterson, president and CEO, created the site from the ground up. While working in Edmond, Okla. as a Web and print designer for years, and then becoming a stay-at-home mother with her own design firm, PCC thrived and swelled as an online business. With an extremely successful 2006, Watterson decided to bring on longtime friend and college roommate Sara Hejl of Austin, Texas as her CMO in 2007. Hejl spent seven years in advertising and PR, and, becoming weary of the agency race, quit her job in account service to assist Watterson and become a stay-at-home mom herself. Now that the business has expanded considerably, "The Saras" are enjoying a 1,700 percent growth in sales in 2007 over 2006, and continue to grow on into 2008 in one of the most popular and exciting industries on the Web.
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